Snapchat Marketing: The Key to Discovering Your Most Loyal Fans

Posted by Star Nunes on

Instead of building a huge Follower count, Snapchat lets you engage a smaller community of your biggest fans—people who are genuinely interested in what you're doing.

These fans are more valuable, not just because an existing customer is 60-70% more likely to buy than a new one, but because these people are more likely to become advocates of your brand.

But the potential for marketing on Snapchat is probably a picture best painted with numbers:

Getting Started On Snapchat

Snapchat is not as friendly to newcomers as other apps, which is probably why a lot of people give up on Snapchat before they give themselves a chance to fully understand its features.

After all, what's the point of getting yourself on a channel that sounds a lot like Instagram? Because unlike Instagram:

  • Content on Snapchat expires, so you don’t have a traditional “feed” that displays your Snapchat history, which adds a sense of urgency to content consumption.
  • Snapchat has creative editing options that let you not only add location-, speed- and time-based filters and face-recognizing “lenses” for videos, but also draw on your Snaps, add emojis, text and more.
  • Custom Geofilters let you brand "user-generated content" by letting your fans add a branded filter while they are at your physical store or some other venue. Submit your custom filter and, once approved, encourage your fans to use it. 
  • You can send Snaps to specific followers or curate a “Story” of multiple photos/videos that your followers can view before it expires in 24 hours.  
  • You can communicate 1-on-1 via messenger with text or a live video chat that’s more intuitive, and more intimate than Instagram Direct.
  • The inherent low threshold for quality keeps Snapchat authentic, putting more focus on sharing creative ideas and moments rather than trying to be "Instagram-worthy" every time. 

Feature your Snapcode or username in your social media profiles

Like Twitter or Instagram, people can follow you once they know your unique handle, so share your handle on social media or add it to your bio.

Better yet, every Snapchat account has a unique “Snapcode” that lets others add you simply by “snapping” it. You can make your Snapcode your profile picture for a brief period to draw attention to your Snapchat presence. Or you can share it as an image post with a call for other Snapchatters to follow you.

And keep in mind: Snapchat is still in the experimenting phase, figuring out sponsored content in its Discover section and 3V ads to help brands market themselves on its network without compromising the integrity of the platform. There's still a lot of potential to explore for marketing here. 

To reach a larger number of followers and have your Snapchat profile senn, you can find our Snapchat services here.

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