Do you need some inspiration for your Instagram account? We searched far and wide to find Instagram accounts that are popular, unique, captivating and just executed perfectly. These influencers, brands, and fan pages take their daily grams to a level so high you’d be out of breath trying to reach it. If you didn’t make the cut this year, don’t worry. You can still comment your Instagram account link below.
1. Selena Gomez
Selena Gomez might be one of the biggest pop stars today but that’s not the only accomplishment she can sing about. With over 143 million Instagram followers, her Instagram account takes the top spot for most popular. How’d she become so popular? It could be due to her down to earth personality. Gomez is a person that most people can relate to. And she’s not afraid to elevate those around her by giving them shout-outs. Her photos are all captivating, too. When she dresses up she looks like a supermodel, but when she dresses down she’s still one of the most beautiful women in the world. She shares glimpses of behind the scenes photos and videos with her fans. If you’re trying to build yourself up as an influencer, Selena Gomez is probably the best Instagram account to follow.
2. Kylie Cosmetics
Kylie Jenner might only be 21 years old but she owns two of the best Instagram accounts: her own and Kylie Cosmetics. While Kylie Cosmetics doesn’t even makeup 16% of her personal followers, her brand still made an astounding $900 million in under three years. And while her sales are not all from Instagram, her photos sure do help. Countless posts feature her products in plain view, and occasionally she’ll throw in a picture of herself, but overall the Kylie Cosmetics Insta account is a product feed for her collection. If you’re an online retailer in the beauty niche, use Kylie Cosmetics as inspo instead of just winging it.
3. Dumped Wife’s Revenge
Sometimes the best Instagram accounts find inspiration from the most unexpected situations. Dianne Laurance might’ve been dumped by her husband for a younger woman, but boy does she have the last laugh. How does she get her revenge? By living her fabulous life. Her Instagram captions always share a positive message about taking care of yourself, being the best version of yourself, or just having fun goofing around. Her inspirational videos are sassy and remind you that you can still have a massive impact regardless of what obstacles get thrown your way. Laurance shows that you don’t need a brand to build a successful Instagram account, all you need to tell is a great story.
4. So Worth Loving
There’s nothing greater than the power of love. So it’s pretty heartwarming that So Worth Loving’s Instagram account made its way to this list. While they’re pretty open about showing off their inspiring t-shirts and store products, the real love from this Instagram account comes from their inspiring quote posts. Everyone has bad days so it’s great to see a brand spread more positivity in the world. From posts that share messages like “You are not a burden” to t-shirts that read “love you love people,” it’s pretty clear that this brand loves harder than most. If you check out the comments, you’ll see that they still respond to comments despite having over 59.1k followers. The real lesson to learn from this Instagram account is to spread positivity in the world and build strong relationships with your customers.
5. Gary Vaynerchuk
If any businessman should get crowned the King of Instagram it’d be Gary Vaynerchuk. How this man has time to post two to four times a day, no one knows. Especially, since he’s also posting on other social platforms, running a podcast, hustlin’ as an investor and CEO of two brands. If you’re looking to post on social media more consistently, you can use a marketing automation tool like Later. However, posting often isn’t his only strength. He’s great at experimenting and evolving too. You’ll notice most of his content is in video form. But he’ll also add text to the top and bottom of his videos to try to get people to watch that specific piece of content and hook ‘em in. His Instagram account is marketing at it’s finest.
6. Humans of NY
Humans of NY was the first of its kind when it first launched. Brandon Stanton would photograph random people in NY and tell their story in the photo caption. It’s one of the rare Instagram accounts where the captions are more powerful than the photos. Followers get an inside look into who individual people are. People they may have passed on the street without a second glance. This Instagram account also does features in different parts of the world like Cairo to give people an inside look into other cultures. The best thing about Human of NY is that it helps humanize the people in photos and get an inside look into people’s lives.
7. Doctor Mike
Doctor Mike will remind you to check-up on your Instagram strategy. His Instagram account isn’t only about him being a doctor. He shows that you can totally have a consistent brand while also showing off other parts of who you really are. He also posts men’s fashion and fitness pictures. And he constantly teaches his fans to face their biggest fears by facing them himself. He’ll steal your heart with his down to earth posts. So remember, you don’t need to be a model, businessperson, or celebrity to build a massive Instagram following. All you need to be is yourself.
8. Penguin Random House
If there’s one Instagram account you won’t skim through, it’s Penguin Random House. They showcase their books in different settings – on table tops, at picnics, and on bookshelves. Their Instagram captions sometimes tell the stories of their own adventures and travels while giving a subtle nod to the book in the picture. Other times, they’ll give a synopsis of what the book is about. Penguin Random House is a great example of how to style your photos. They don’t merely place their book on the table, they also introduce other elements into the picture like snacks, coffee, or people to make the picture look more natural and visually appealing.
Instagram isn’t only for adults, it’s for kids too! With a minimum age of 13 to sign up for Instagram, GoldieBlox promotes their engineering toys on Instagram. While it’s pretty cool seeing engineering toys geared to young girls, it’s spectacular that each Instagram post is also catered to a younger audience. GoldieBlox’s posts are positive, playful, gamified, and colourful pictures. Their Instagram captions use puns, emojis, hashtags, and quizzes to create a fun vibe that matches the vibrancy of their photos. If you’re looking to attract a younger audience on Instagram, GoldieBlox can teach you how to be hip with the cool kids.
They’re lean, mean, Instagramming machines. Aside from pumping iron, Gymsharkalso pumps out some pretty great Instagram posts. To help promote their clothing line, they partner with influencers (the most muscular influencers you’ll ever find) who basically help remind you that it’s time to get off Instagram and go workout. If you love looking at pictures of professional athletes for #fitspo, Gymshark is often celebrating big wins on their page. From Olympia to UFC, top athletes are rocking Gymshark wear (and they look pretty darn good in it). Gymshark teaches us that when it comes to standing out in a crowded marketplace, it’s all about partnering with the right people who’ll represent your brand well.
The best Instagram accounts to follow tend to speak directly to their target audience. They're not afraid to be different and stand out in a crowd. They tend to be positive, playful, and poke fun at themselves. But ultimately, it’s about being true to yourself and your brand. By being authentic you can build an Instagram account with a massive following no matter what you post about. There’s someone out there who wants you to share your products, your ideas, your quirkiness, and that one thing about you they can relate to.
Add your Instagram link in the comments below!